Professional roles

Lars founded My Nametags in 2004, a company that makes iron-on and sticker name labels for children. The company received a Queen's Award for International Trade in 2018, for selling nametags to 140 countries around the world.

Prior to founding My Nametags, Lars worked in Corporate Finance and Insurance roles in the UK and Europe.

Lars is also an investor in sustainable companies (both listed and unlisted) and owns a Norwegian forest (with elks). He is a founder of a small property company.

Non-executive roles

Lars was a non-executive for a Credit Union, and sat on their supervisory board.